Timeline

Foundation phase: 2 months Service: Linkedin Personal Branding

Ongoing: Content + lead generation

The Problem

When Umangga came to us, her LinkedIn presence was effectively nonexistent.

• Around 20 followers

• No consistent posts

• No visuals

• No clear positioning

• No credibility signal for B2B decision-makers

Despite running a floristry business that catered to hotels, events, and large-scale clients, her LinkedIn did not reflect her expertise or commercial relevance.

In short, her profile was invisible to the exact audience she needed to reach.

The Objective

We had two clear goals:

1. Position Umangga as an industry leader in the floristry space, not just a vendor.

2. Increase visibility among B2B stakeholders such as hotel owners, event planners, and corporate buyers who procure florals at scale.

This was not about vanity metrics.

It was about credibility, reach, and commercial relevance.

Our Approach

We executed a structured LinkedIn personal branding foundation, built on two pillars.

1. Profile and Brand Foundation

We rebuilt her entire LinkedIn presence from the ground up.

• Optimized headline, summary, and experience to clearly communicate her expertise and value

• Defined a clear narrative around floristry as a serious B2B service, not just a creative hobby

• Introduced visual consistency and imagery aligned with her personal vibe and brand

• Positioned her as a practitioner with opinions, experience, and authority

This ensured that anyone landing on her profile immediately understood who she was and why she mattered.

2. Content and Outreach Strategy

Once the foundation was in place, we focused on distribution.

• Designed a content strategy aligned to her personality and industry

• Created posts that showcased expertise, behind-the-scenes thinking, and commercial relevance

• Implemented a targeted outreach strategy focused on relevant B2B connections

• Maintained consistency without forcing her into a tone that felt unnatural

The result was steady, organic visibility among the right audience.

Results

Within 45 days:

• Grew from ~20 followers to 500+ relevant connections

• Established a credible LinkedIn presence from zero

• Increased visibility among B2B stakeholders in hospitality and events

• Created a profile that now acts as a living sales and credibility asset

More importantly, the qualitative results mattered just as much.

Umangga was so satisfied with the outcome that other entrepreneurs in her network reached out, asking for their profiles to be built in the same way.

Current Status

The foundation phase is complete.

We are now continuing with:

• Ongoing content posting

• Lead generation support

• Long-term positioning as a trusted name in the floristry B2B space