Turning excess inventory into real outcomes

The context

RM Perera had a stock of older inventory that needed to be cleared.

This wasn’t a branding exercise. It was a time-sensitive business problem.

The brief was clear:

• Move inventory

• Do it efficiently

• Don’t dilute the brand

The challenge

Clearance campaigns often come with two risks:

1. Burning budget without real returns

2. Training customers to wait for discounts

The challenge was to run a sales-driven campaign without making RM Perera feel like a discount furniture brand.

Our approach

We designed the campaign with discipline and intent.

• Platform: Meta Ads

• Objective: Sales and conversions

• Budget: Controlled and tightly monitored

• Creative direction: Clean, product-focused, premium-aligned

• Messaging: Value-driven, not “fire sale” driven

Instead of overcomplicating the funnel, we focused on:

• Clear product presentation

• Straightforward offers

• Audiences with demonstrated purchase intent

Execution

• Segmented audiences to avoid unnecessary spend

• Tested creatives quickly and doubled down on what worked

• Actively monitored performance to avoid waste

• Optimised spend in real time instead of “set and forget”

The result

• The clearance campaign was extremely successful

• Older inventory was cleared efficiently

• Actual spend came in below the allocated budget

• The campaign validated Meta Ads as a revenue-supporting channel, not just an awareness tool

Most importantly, it proved that performance marketing can work for premium brands when it’s executed with restraint and clarity.