Building a premium digital voice for a legacy brand

The challenge

RM Perera operates in a category where quality speaks for itself offline, but online, that story often gets lost in generic visuals and price-driven messaging.

The challenge was not “more content.”

It was better, more intentional content that could reflect:

• Craftsmanship over trends

• Longevity over impulse buying

• A Sri Lankan brand that doesn’t need to shout to be heard

Our approach

We treated content as brand infrastructure, not filler.

Instead of chasing formats or forcing virality, we focused on consistency, tone, and buyer relevance.

Our work included:

• Content calendars designed around real buyer interest, not marketing jargon

• Story-led posts highlighting materials, finishes, and project outcomes

• Visual-first storytelling that showcased furniture in lived-in, functional contexts

• Messaging that spoke to decision-makers, not just design enthusiasts

The goal was simple:

If someone encountered RM Perera online, they should immediately understand what kind of brand this is.

The result

• A more cohesive and premium brand presence

• Content that felt distinctly Sri Lankan without being informal

• Improved brand recall and credibility across digital touchpoints

This work laid the foundation for paid media to perform better later, because the brand story was already doing its job.