Performance Marketing

Scaling Hospitality Visibility Without Compromising Brand Integrity

For a five-star hotel, performance marketing must be precise, measured, and brand-safe. Visibility cannot come at the cost of perception.

Alongside content strategy, Zephra managed Mount Lavinia Hotel’s performance marketing, ensuring reach and engagement were achieved without disrupting the hotel’s premium positioning.

The Performance Challenge

With consistent content in place, the challenge became amplification at scale.

Performance marketing needed to:

• Increase reach efficiently

• Support dining and event visibility

• Maintain a natural, in-feed presence

• Avoid intrusive or overtly promotional formats

The goal was not aggressive conversion, but sustained discovery.

Strategy: Amplification Through Alignment

Paid media focused on extending the life of high-performing content rather than introducing separate advertising narratives.

This approach ensured:

• Ads blended seamlessly into organic feeds

• Brand perception remained intact

• Reach increased without creative dilution

• Spend efficiency remained high

Performance acted as a quiet multiplier, not a disruptive layer.

Results

Within a short campaign window, the performance strategy delivered:

• 2.5M+ total reach (+91.9% growth)

• 1.49M+ views (+65.2% growth)

• 11.8K+ interactions

• 479K+ unique users reached via paid media

• Rs. 61K total ad spend

These results demonstrate how hospitality brands can scale visibility without sacrificing tone or trust.

Outcome

Performance marketing allowed Mount Lavinia Hotel to extend its digital footprint efficiently while maintaining the refinement expected of a heritage five-star brand.

This project highlights Zephra’s capability to deliver measured, brand-aligned performance marketing for high-profile hospitality clients.